Idea Check

Test your business idea before you start your business.

Do you have an innovative business idea and want to know if it will work in the market? The Idea Check helps you test your idea with potential customers within seven days, gather valuable feedback, and make informed decisions about your next steps.

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Check Your Ideas Before Applying

Who is the Idea Check for?

The Idea Check is designed for people who

are planning to start their first business,
have already developed a concrete, innovative business idea, and
want to find out early on whether this idea will actually spark interest among potential customers.

Why is the Idea Check worth it?

Many entrepreneurs invest a lot of time in developing their business idea before speaking with their target audience. This is exactly where the Idea Check comes in: You test your assumptions early on, learn directly from the market, and identify which steps will move your idea forward.

The focus is on key questions:

Does your idea solve a relevant problem?
Who is part of your target audience?
Is your offering clear and appealing?
What adjustments will improve your chances of success in the market?
What are the next steps that will lead you successfully to launching your business?

Here’s how the idea check works

Refine your business idea
You’ll define your target audience, value proposition, and offering in concrete terms, thereby creating a clear foundation for your market validation.
Prepare for conversations
You develop a simple conversation guide and prepare specifically for your market discussions.
Gather market feedback
You speak with potential customers and receive honest feedback on your business idea.
Apply the insights
You evaluate the feedback and determine specific next steps for your business idea.

What You’ll Take Away from the Idea Check

After the idea check, you’ll know

whether there’s a real need for your business idea,
which target groups see the greatest value in it,
which aspects are already convincing,
what additional requirements potential customers have regarding the product or service,
and how you can develop your idea in a targeted manner.

In the best-case scenario, you’ll already attract your first prospective customers or even your first paying customers.

Program at a Glance

Duration: 7 days
Format: online with 4 live sessions, including practical exercises
You can join at any time

Your benefit through the SFG

The SFG supports up to five participants with a cost subsidy of €500 per participant. As a result, your out-of-pocket cost is only €497, excluding VAT.

Your Expert on the Program

Stefan Fedl is a four-time founder and entrepreneur with more than 18 years of leadership experience. He helps founders validate their business ideas in the market at an early stage and develop viable business models from them. His belief: Successful companies aren’t built on assumptions, but on consistently learning from the market.

“Those who speak with potential customers early on make better decisions and launch their businesses with significantly greater confidence.”
– Stefan Fedl

How to Apply for the Idea Check

Would you like to get early feedback from the market on your innovative business idea? Then apply for the Idea Check and gain valuable insights into your startup idea within seven days, and prepare for your next steps in starting your business.

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